Blog
Notes on building software that gets found
Practical takes on apps, AI, and getting a business online, from the people who actually build it.
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You Built an App. Now How Do People Actually Find It?
A great product nobody can find loses to a mediocre one that turns up first. Here is how getting found actually works, and why it starts before launch. Read more
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Custom App or Off-the-Shelf Software? How to Actually Decide
Custom versus off-the-shelf is not about which is better. It is about which fits where you are right now. Here is the question that cuts through it. Read more
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Which AI Features Are Actually Worth Building Into Your App
Every founder wants AI in their app. Here is a plain-English look at the features that pull their weight, the ones that just gather dust, and how we decide. Read more
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What Does It Actually Cost to Build an App in 2026?
If you have ever asked an agency what it costs to build an app, you have probably gotten the same useless answer: “it depends.” It is technically true, but it does not help you plan anything. So let’s do the opposite and actually break it down. The short version A simple, well-built app usually lands… Read more